Medelita Ushers in a New Era of Performance Lab Coats and Scrubs
Released
on: June 18, 2009, 7:31 am
Author: Medelita
Industry: Healthcare
Innovative
medical apparel features performance fabrics, pockets for smartphones
and other modern medical tools
SAN
CLEMENTE, Calif., June 2009 -- Medelita®, maker of breakthrough
medical apparel for female clinicians, has developed a line of
high performance lab coats and medical scrubs featuring performance
fabrics, modernized fit, and features that align with current
medical trends, for a new generation of healthcare professionals.
“The medical profession has evolved in many ways, including
the use of technology to assist in the day-to-day activities of
clinicians, and the stark white traditional lab coats have undergone
some modernization as well,” said Lara Manchik, founder,
Medelita LLC. “Our lab coats use the same high performance
fabrics athletes wear, and maintain a crisp, authoritative appearance
without sacrificing fit, comfort or durability. Physicians, dentists,
veterinarians, nurse practitioners and physician assistants wear
their lab coats, on average, 2000 to 3000 hours a year, so it’s
critical that the garments are purposeful and functional.”
Like
their predecessors, today’s medical professionals demand
garments that stand up to the rigors of working in healthcare;
however in a field that has been traditionally resistant to change,
younger generations of clinicians are increasingly using technology,
such as smartphones, to assist in their jobs: Pharmacology programs
allow doctors and PAs to check for drug contraindications, lab
result and imaging interpretation as well as standard protocols
for symptoms.
Like
these modern medical advances, Medelita’s innovative approach
to medical apparel was born out of necessity when founder, Manchik,
emergency room PA turned entrepreneur, failed to find alternatives
to the frumpy, unisex medical apparel made for the male figure
and representative of a time when men dominated the field.
Made from 100 percent high denier cotton, Medelita lab coats are
designed specifically for women with a focus on fit and function.
The fluid resistant lab coats are treated with Advanced Dual Action
Teflon® fabric protector, which allows fabric to repel and
release stains. Tailored for a feminine shape, the coats feature
traditional side slits, French finish inside seams and hidden
inside pockets that are great for carrying handheld devices and
mobile phones.
The
High IQ® Easycare Plus helps fabric resist wrinkling and retain
a soft, smooth, clean appearance. Technologically innovative,
durable and fashionable, Medelita sets a new standard in professional
coats. Owners of Medelita lab coats and scrubs spend less time
cleaning, reduce the use of environmental resources, and save
money as they are not frequently replacing permanently stained
coats.
In
addition to high quality lab coats, Medelita provides a line of
performance women’s healthcare apparel, including clinician
scrubs and nursing scrubs, which are available for purchase at
www.medelita.com.
About Medelita
Medelita has one purpose: to reinvent the way women of all healthcare
professions present themselves at work by offering the highest
quality, best fitting, and most comfortable medical apparel available,
including
lab coats , women’s lab coats, women’s
scrubs and medical
scrubs . Medelita caters to professional women who want their
uniforms to embody the poise and confidence already displayed
from within. For more information, visit our website at http://www.medelita.com
or call (877) 987-7979.
# # #
Contact Details: Lara Manchik
Medelita LLC
lara@medelita.com
(877) 987-7979